Primal Colors
Ormond Beach, Florida

Design Studio

Primal Colors is committed to achieving excellent work that is unequalled in the decorative finishes arts industry. Each project is custom-designed, unique to the homeowner, and to the room itself. By using only the highest quality faux finishing products and supplies, Primal Colors is devoted to providing our clients with the best that they can get.

Primal Colors, Ormond Beach, Florida
Primal Colors is the studio of artist David C. Hettel.
We are happy to provide you with the benefit of our experience, and make your space reflect what you want it to. If you are a designer, we work hard to assist you in the creative process. We give careful consideration to the personal styles of each designer, and the preferences of our clients, on each and every project. Rarely do we start a job without creating custom samples an sketches. We will bring out the best that your home has to offer.
We bring custom design and color ideas into each new project. We take time to prepare — in the designing of samples, color schemes, and overall theme of the job. We are in the business of beauty, and we maintain high standards for our workmanship and interpersonal relationships. We enjoy creating beautiful and elegant spaces, using color and texture. Whether it is a unique wall glaze, or a French antique finish on a piece of furniture, we bring beauty to any surface.
Design Services
art degree and decorator

Primal Colors will coordinate your project with your existing décor, and provide expert color guidance for other areas. We can design around themes, and coordinate complex projects. We provide extraordinary services so that you obtain the full benefit from your interior designer or general contractor.

Our style of faux painting is a unique blend of paints, glaze and color. Working closely with you, we create harmony in the desired space.

The existing surfaces (wood trim, flooring and counters), furniture, window treatments and accent pieces all play a part in the color combinations that are chosen for the wall treatment. By giving consideration to all of these components, the end result is an ambiance that one feels when entering the room.

faux finish

Consultation. A consultation fee is charged based upon travel time. The amount is agreed in advance of the initial meeting and should be paid at that first meeting. This fee is then applied towards your project if you choose to proceed with the proposal.

During the initial consultation, David will show you his portfolio and give you many options to think about. These are based on your interior—furnishings, carpet, draperies and art work.

Your space will be measured. David will discuss your requirements, and suggest colors, techniques, design ideas, budget, and deadlines. We pay attention to your personal preferences. Sample work will also be discussed at this point. You will then be sent a detailed written proposal for your approval.

If you are working with a designer, both David and the designer will visit you and proceed in the way discussed above, except we’ll have the benefit of the designer’s input as well.

Payment. A 50% down payment is required to proceed with your project. The balance is due upon completion of project. For large-scale or multiple projects, the down payment may be adjusted.

Othis Considerations. Our pricing reflects these additional factors:

  • What is the level of detail and complexity of the artwork or faux finish?
  • Is the artwork a large piece (over 100 square feet), or something smaller?
  • Does the design require extensive research or travel time?
  • Does the client already have a design concept, and viable reference materials?
  • What is the quality and stability of the surface to be finished? Does it need surface preparation, patching, priming, or a color base?
  • Where is the surface located? Is it a stairwell, or a ceiling? Is scaffolding is needed, must it be custom-built?
  • Where is the site of the project? Is travel and hotel stay required?

Contracts and Scheduling. After the client approves the rendering or sample board, Primal Colors signs the contract, and schedules the project start date. All jobs are on a first-come, first-serve basis, and are only scheduled after the deposit is received. If you are on a deadline, please let us know this in the planning stage. We are sometimes booked months in advance.

Service Area
art degree and decorator

We are willing to travel, when we are the right resource for a project. Some of the areas where Primal Colors works on a regular basis — outside of our backyard here in the northeast Florida Atlantic Coast, include:

  • Miami
  • Boca Raton
  • Palm Beach
  • Ft. Lauderdale
  • Orlando
  • Winter Park
  • Santa Barbara, California
  • Montecito
  • Los Angeles County
  • Orange County
Primal Colors
David Hettel
David strives to work with the customer to maximize the potential of their personal spaces and surfaces, by utilizing the best Old World and contemporary techniques. What sets David apart as an artist in this field is his experience as a Residential and Commercial Decorative Painting contractor. On the flip side, as a painter or faux finisher, David can draw upon his experience as an artist. With the help of a few talented artisans who are hired as needed, David has designed dozens of murals and one-of-a-kind finishes for many "high-end" homes and hotels around Florida and the US, (including recently teaming up with a partner in Santa Barbara, California). David has factory training in application of a variety of mediums from Faux Effects Studio, Vero Beach, Florida, and Firenze Italian Plasters in Miami, as well as extensive training in fine art and art history.
Primal Colors
Primal Colors has built a reputation for excellence, integrity and unsurpassed designs. We create custom Signature Surfaces, to meet the color and design preferences of our clients. These hand-painted or applied finishes include authentic faux textures, faux marbles, exotic wood grains, gilding, decorative patterns, gorgeous glazes and custom hand-painted wallpapers. You’ll be amazed by the richness and color, depth and movement that our finishes can bring to your space. We direct our skill, imagination and creativity into designing environments which are a reflection of our clients’ tastes. Our clients are delighted when they retreat into their private or public areas, where colors, textures, paintings and imagery provide them with a sense of well-being.
Primal Colors


Primal Colors
Signature Surfaces
Primal Colors
Murals & Paintings
Primal Colors
Primal Colors
Trompe L'oeil
Primal Colors
Ormond Beach, Florida