Our Services

Primal Colors is committed to achieving excellent work that is unequalled in the decorative finishes arts industry. Each project is custom-designed, unique to the homeowner, and to the room itself. By using only the highest quality faux finishing products and supplies, Primal Colors is devoted to providing our clients with the best that they can get.
David Hettel, Decorative Artist

We are happy to provide you with the benefit of our experience, and make your space reflect what you want it to. If you are a designer, we work hard to assist you in the creative process. We give careful consideration to the personal styles of each designer, and the preferences of our clients, on each and every project. Rarely do we start a job without creating custom samples an sketches.

We bring custom design and color ideas into each new project. We take time to prepare — in the designing of samples, color schemes, and overall theme of the job. We are in the business of beauty, and we maintain high standards for our workmanship and interpersonal relationships.

We enjoy creating beautiful and elegant spaces, using color and texture. Whether it is a unique wall glaze, or a French antique finish on a piece of furniture, we bring beauty to any surface. We will bring out the best that your home has to offer.

Signature Surfaces

Murals and Custom Art

Faux finishes are techniques that simulate surfaces like marbling, wood graining, leather, tortoiseshell and other organic materials found in nature. Most of the historic houses and palaces in Europe boast some form of marbling and wood graining because these materials were so expensive to acquire that it made sense to commission a craftsman to give an acceptable rendering of them. In some cases actual marble was too heavy to be installed so that faux marble was a more logical option.

Techniques such as striéing (dragging), color washing, sponging, ragging and stippling are not faux finishes. They are collectively called decorative techniques, or broken color effects. This simply means that a colored glaze is applied to a wall, for example, and then broken up with a brush, cloth, sponge etc.

Gilding, patination, aging and distressing come under the very large umbrella of a finishers' repertoire. Stencilling, découpage and trompe l’oeil are other skills that have to be acquired in order to fully round off a faux finisher's portfolio.

Primal Colors creates custom finishes to enhance the environment you live or work in. From traditional to contemporary, elegant to eccentric, we can create a gorgeous finish for your project.

A few of our finishes:

  • Woodgraining
  • Marbling
  • Gilding all types of leaf
  • Distressed plaster/texture
  • Stone and granite
  • Skim stone
  • Lime paint
  • Venetian and metallic plasters
  • Aged and patinated metals
  • Denim, suede, linen and silk
  • Harlequins, plaids and stripes
  • Raised and embedded patterns
  • Bamboo, tortoiseshell and malachite
  • Faux leather
  • Parquetry and marquetry

Murals and Paintings

custom painting in central Florida

Murals are large paintings, and are most commonly created on expansive walls in private homes, as well as on public buildings.

Paintings can also adorn your palace. David uses the combined techniques of faux finishes and trompe l'oeil in his canvas paintings. You'll be absolutely thrilled when the piece designed for your home or business enhances your new environment.

The advantage to this approach is being able to decide exactly how you want your finished room to look. When you commission a hand-painted design, you can be sure it will be a one-of-a-kind piece that will be admired for generations to come.

Art Deco and Contemporary

venetian plaster, faux finish

We will coordinate your project with your existing décor, and provide expert color guidance for othis areas. We can design around themes, and coordinate complex projects. We provide extraordinary services so that you obtain the full benefit from your interior designer or general contractor.

We will be happy to consult with you for any of your professional needs.

Trompe L'oeil

trompe l'oeil and fresco painter

Trompe l'oeil is a French term which means “trick the eye.” Sometimes called illusionism, this unique style of painting gives the appearance of three-dimensional or photographic realism. It has flourished since The Renaissance, and can be playful or intellectually serious.

Design Services

art degree and decorator

Primal Colors will coordinate your project with your existing décor, and provide expert color guidance for other areas. We can design around themes, and coordinate complex projects. We provide extraordinary services so that you obtain the full benefit from your interior designer or general contractor.

Our style of faux painting is a unique blend of paints, glaze and color. Working closely with you, we create harmony in the desired space.

The existing surfaces (wood trim, flooring and counters), furniture, window treatments and accent pieces all play a part in the color combinations that are chosen for the wall treatment. By giving consideration to all of these components, the end result is an ambiance that one feels when entering the room.


faux finish

Consultation. A consultation fee is charged based upon travel time. The amount is agreed in advance of the initial meeting and should be paid at that first meeting. This fee is then applied towards your project if you choose to proceed with the proposal.

During the initial consultation, David will show you his portfolio and give you many options to think about. These are based on your interior—furnishings, carpet, draperies and art work.

Your space will be measured. David will discuss your requirements, and suggest colors, techniques, design ideas, budget, and deadlines. We pay attention to your personal preferences. Sample work will also be discussed at this point. You will then be sent a detailed written proposal for your approval.

If you are working with a designer, both David and the designer will visit you and proceed in the way discussed above, except we’ll have the benefit of the designer’s input as well.

Payment. A 50% down payment is required to proceed with your project. The balance is due upon completion of project. For large-scale or multiple projects, the down payment may be adjusted.

Othis Considerations. Our pricing reflects these additional factors:

  • What is the level of detail and complexity of the artwork or faux finish?
  • Is the artwork a large piece (over 100 square feet), or something smaller?
  • Does the design require extensive research or travel time?
  • Does the client already have a design concept, and viable reference materials?
  • What is the quality and stability of the surface to be finished? Does it need surface preparation, patching, priming, or a color base?
  • Where is the surface located? Is it a stairwell, or a ceiling? Is scaffolding is needed, must it be custom-built?
  • Where is the site of the project? Is travel and hotel stay required?

Contracts and Scheduling. After the client approves the rendering or sample board, Primal Colors signs the contract, and schedules the project start date. All jobs are on a first-come, first-serve basis, and are only scheduled after the deposit is received. If you are on a deadline, please let us know this in the planning stage. We are sometimes booked months in advance.

Service Area

Areas where Primal Colors works on a regular basis:

  • Central Florida
  • North Florida
  • South Florida
  • Miami
  • Boca Raton
  • Ormond Beach
  • Daytona Beach
  • Palm Beach
  • Ft. Lauderdale
  • Orlando
  • Winter Park
  • Windermere
  • Ponce Inlet
  • Jacksonville
  • St. Augustine
  • Altamonte Springs
  • Volusia
  • Palm Coast
  • Santa Barbara, California
  • Montecito
  • Los Angeles County
  • Orange County