About Us

Primal Colors is a decorative artistry company owned by David Hettel, offering Old World and Contemporary decorative services. We specialize in murals, paintings, and trompe l'oeil. Primal Colors works with architects, interior designers, small businesses and home owners, developing ideas and original concepts – including our Signature Surfaces and Decorative Art.
David Hettel, Decorative Artist

Primal Colors, Inc. is the studio of artist David C. Hettel.

David strives to work with the customer to maximize the potential of their personal spaces and surfaces, by utilizing the best Old World and contemporary techniques. What sets David apart as an artist in this field is his experience as a Residential and Commercial Decorative Painting contractor.

On the flip side, as a painter or faux finisher, David can draw upon his experience as an artist. With the help of a few talented artisans who are hired as needed, David has designed dozens of murals and one-of-a-kind finishes for many "high-end" homes and hotels around Florida and the US, (including recently teaming up with a partner in Santa Barbara, California).

David has factory training in application of a variety of mediums from Faux Effects Studio, Vero Beach, Florida, and Firenze Italian Plasters in Miami, as well as extensive training in fine art and art history.

David's awards include two "Fauxcademy of Decorative Painting" trophies, given in an internationally juried Competition in Las Vegas, Nevada. His work has recently been featured in Faux Effects World.

About David

Decorative Art, Central Florida

David Hettel is the creative force behind Primal Colors.

Primal Colors has built a reputation for excellence, integrity and unsurpassed designs. We create signature custom Finishes for surfaces to meet the color and design preferences of our clients. These hand painted or applied finishes include authentic plasters and textures, faux marbles, exotic wood grains, gilding, decorative patterns, gorgeous glazes and custom hand painted wallpapers.

You’ll be amazed by the richness and color, depth and movement that our finishes can bring to your space. We direct our skill, imagination and creativity into design environments which are a reflection of our clients’ tastes. Our clients are delighted when they retreat into their private or public areas where colors, textures and imagery provide them with a sense of well being.

Company Information

Primal Colors
Ormond Beach, FL
Phone: 386-677-2747


custom painting, textured surface

Primal Colors, Inc. is owned by David Hettel, and was established in the State of Florida in 2000.

From simple to complex, Primal Colors always employs the same degree of care and exacting standards. We use the best materials, sourced from all over the world, for their quality, durability and eco-friendliness.


Primal Colors, Inc. carries full Professional Liability Insurance and Workers Compensation Insurance.


Primal Colors is dedicated to meeting the expectations of our clients on every project — large or small. We provide a high degree of craftsmanship, and take great pride in a job well done. We aim for minimal disruption during the course of a project, and always try to make it an enriching experience for our clients.

Professional Affiliations

custom painting, textured surface